Dentsu Assists Brands In Developing AI-driven Customer Experiences


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Salesforce has partnered with Dentsu and Merkle, Dentsu’s technology-enabled, data-driven customer experience management (CXM) company, to provide marketing and commerce leaders with AI expertise.

Businesses will be able to use Merkle GenCX, a generative AI solution, in conjunction with Salesforce Einstein GPT to help brands deliver, manage, and optimize connected customer experiences.

Brands have a huge opportunity to produce relevant, customized experiences at scale by incorporating AI-driven insights into every customer interaction.

Businesses utilizing Salesforce Einstein GPT will aid in accelerating business outcomes for leaders in marketing and commerce by leveraging Merkle GenCX.

Read More: Dentsu helps brands create generative AI-powered customer experiences

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


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