Salesforce has partnered with Dentsu and Merkle, Dentsu’s technology-enabled, data-driven customer experience management (CXM) company, to provide marketing and commerce leaders with AI expertise.
Businesses will be able to use Merkle GenCX, a generative AI solution, in conjunction with Salesforce Einstein GPT to help brands deliver, manage, and optimize connected customer experiences.
Brands have a huge opportunity to produce relevant, customized experiences at scale by incorporating AI-driven insights into every customer interaction.
Businesses utilizing Salesforce Einstein GPT will aid in accelerating business outcomes for leaders in marketing and commerce by leveraging Merkle GenCX.
Read More: Dentsu helps brands create generative AI-powered customer experiences
