DDB uses AI to generate innovative proposals quickly

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DDB has announced the launch of The Uncreative Agency, an AI-powered tool that can create a creative proposal based on a simple one-sentence brief, according to a press release shared with Marketing Dive.

The company stated that it will allocate resources toward the research, testing, and internal implementation of AI-powered tools in its creative process and its Rand hybrid creative platform across all of its offices and the Omnicom network.

The Uncreative Agency tool, according to the business, is intended to demonstrate how the sector can apply AI to creative development. According to the agency, combining human creativity and machine learning could significantly increase output.

Read More: DDB taps AI to quickly produce creative proposals

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·

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