DanAds Transforms Advertising with SAS Marketing and Advertising Technology

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DanAds, an advertising technology company, partners with SAS® advertising and marketing technology to revolutionize advertising in the retail sector. This collaboration will integrate SAS’ powerful ad server, SAS 360 Match, with DanAds’ self-service platform to create a comprehensive, ready-to-use solution tailored specifically for retailers.

The collaboration between DanAds and SAS will facilitate seamless management and optimization of ad campaigns through a comprehensive offering designed to enhance productivity and drive innovation in the retail sector.

The collaboration involves using DanAds’ innovative technology to provide retailers with the necessary tools for automating and optimizing advertising operations. SAS’ advanced decision engine will give retailers access to deeper insights.

Read more: DanAds to boost innovation and productivity in retail media with SAS marketing and advertising technology

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