Cloudinary, the image and video solutions provider for global brands, has introduced New Ventures. It is an initiative aimed at uncovering the untapped potential within visual media. Using technologies such as generative artificial intelligence (AI), Cloudinary’s New Ventures seeks to establish a sustainable competitive edge by exploring new domains and market opportunities. The inaugural offering from New Ventures is FinalTouch, a robust AI-powered solution. It promptly transforms ordinary product images into captivating, brand-enhancing visuals. This remarkable tool, currently in its alpha release and available for early access, caters to emerging e-commerce brands needing more dedicated design and technological resources.
Generating visually attractive content on a large scale usually necessitates a substantial allocation of time and resources. However, FinalTouch offers an optimal solution wherein enterprises can produce images and advertisements within minutes without relying on designers and developers. This time-saving approach allows businesses to allocate their specialized resources towards more significant endeavors, improving productivity and effectiveness.