CitrusAd Introduces Keyword Bidding Feature for Brands


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CitrusAd, a retail media industry leader, recently unlocked keyword bidding – a feature streamlining campaign creation and management. Before, the CitrusAd campaign dashboard showed which keywords worked best for each campaign, with visibility into the percentage of impressions won and share of voice. But now, with the new feature, marketers can include separate bid strategies for each keyword within one campaign. The new feature is expected to go live this June.

Read more: CitrusAd Gives Brands the Key to Keywords

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


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