CitrusAd, a retail media industry leader, recently unlocked keyword bidding – a feature streamlining campaign creation and management. Before, the CitrusAd campaign dashboard showed which keywords worked best for each campaign, with visibility into the percentage of impressions won and share of voice. But now, with the new feature, marketers can include separate bid strategies for each keyword within one campaign. The new feature is expected to go live this June.
Read more: CitrusAd Gives Brands the Key to Keywords