ChannelMix releases Marketing Impact Modeling products to set new standards in media mix modeling with its AI and real-time optimization capabilities without third-party cookies.
With the product’s launch, marketers can automate data collection and processing faster and more accurately. The product will also deliver real-time, in-campaign optimization for making agile adjustments to improve campaign performance.
The AI-powered platform will also deliver spend-level mix recommendations for online and offline channels within 24 hours of data connection, reducing media waste and driving sales and lead generation.
ChannelMix’s Marketing Impact Modeling will empower marketers with data-driven decision-making and privacy standards.