ChannelMix Launches AI-Powered Marketing Impact Modeling to Optimize Marketing Performance & ROI


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ChannelMix releases Marketing Impact Modeling products to set new standards in media mix modeling with its AI and real-time optimization capabilities without third-party cookies.

With the product’s launch, marketers can automate data collection and processing faster and more accurately. The product will also deliver real-time, in-campaign optimization for making agile adjustments to improve campaign performance.

The AI-powered platform will also deliver spend-level mix recommendations for online and offline channels within 24 hours of data connection, reducing media waste and driving sales and lead generation.

ChannelMix’s Marketing Impact Modeling will empower marketers with data-driven decision-making and privacy standards.

Read More: ChannelMix Revolutionizes Media Mix Modeling with Launch of AI-Powered Marketing Impact Modeling™ to Optimize and Predict Marketing Performance & Return on Investment

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


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