Canvas Worldwide Partners with Infosum to Expand their Capabilities with First-Party Data

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InfoSum has partnered with Canvas Worldwide, a media communications agency. It will allow their clients in automotive, entertainment, QSR, real estate and technology categories to activate and enrich their first-party data.

Through InfoSum’s data clean room technology, Canvas Worldwide’s partner brands can connect their own first-party data to second- and third-party data sources. It will enable them to better understand their audiences and deliver personalized media experiences.

InfoSum’s privacy-first approach prioritizes consumer privacy at every stage, ensuring each stakeholder retains full control over their first-party data. The partnership provides solutions to address privacy concerns, fragmented data sources, and silos.

Read more: InfoSum partners with Canvas Worldwide, enabling Canvas clients to expand capabilities with their first-party data

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