Bridgeline Digital Unveils HawkSearch Athena Update: Revolutionizing eCommerce with GenAI-Powered Smart Responses

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Bridgeline Digital, Inc. has announced the release date (June 13, 2024) of its HawkSearch “Athena” update, which will introduce new GenAI capabilities with “Smart Responses” to enhance customer interactions with search and increase revenue for brands. The update will feature interactive conversational dialogue based on search queries, providing follow-up questions and suggestions like a personalized online sales assistant.

Also read: Search Ads vs. Display Ads: The Battle of Advertising

This tech aims to increase conversions for eCommerce customers by delivering precise, personalized answers and summaries tailored to each unique query.

Read more – Bridgeline Announces New GenAI Features in Latest HawkSearch Update

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