BrandBastion has launched BrandBastion Lite, an AI-driven platform that automates comment moderation and sentiment analysis.
According to the company, the new platform can help social media marketers manage conversations much more quickly and effectively. The new platform automatically moderates comments, monitors negative sentiment peaks, gauges sentiment, and even determines which comments require a response. As it automatically analyzes sentiment in 109 languages, the platform also offers useful insights into content performance, sentiment across paid campaigns and posts, and customized filtering options.
The business claims that BrandBastion Lite allows social media marketers to streamline comment management so they can concentrate on forging close bonds with their audiences.