Blockgraph and NBCUniversal Partners to Enhance Advertising Outcomes for Agencies and Brands


Share post:

Blockgraph, a technology firm enabling the future of privacy-centric, data-powered television advertising, has joined NBCUniversal. It is to establish a new partnership aimed at optimizing the utilization of first-party data activation within the media and entertainment sector. This strategic collaboration will elevate the efficacy of first-party data implementation in marketing campaigns across the comprehensive One Platform. It will result in improved results for brands. With the facilitation of seamless data integration through NBCUnified, advertisers, agencies, and measurement companies can now leverage first-party data with utmost efficiency for planning, targeting, and measurement purposes.

Blockgraph and NBCUniversal are joining forces to provide advertisers with an enhanced capability to match their first-party data sets across various media and entertainment platforms. This collaboration will improve data interoperability, enabling advertisers to reach more specific target audiences and enhance overall campaign performance. Furthermore, agencies and measurement clients will have access to more comprehensive and valuable data sets, empowering them to deliver precise measurement and attribution solutions. 

Read more: Blockgraph and NBCUniversal Partner to Optimize First-Party Data Collaboration and Drive Enhanced Advertising Outcomes for Agencies and Brands

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


Please enter your comment!
Please enter your name here


Related articles

Jasper Releases Partnership Program for Marketing Agencies in the Era of AI

Jasper, an end-to-end AI copilot for better marketing outcomes, is introducing the launch of its Solutions Partner Program....

Effectual Achieves AWS Advertising and Marketing Technology Competency

Effectual has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital...

Stensul Increases $34.5 Million in Series C Funding to Accelerate its Marketing Creation Platform Growth

Stensul announced it had funded $34.5 million in Series C funding to expand the Marketing Creation Platform with...

Markets EQ Integrates Voice Tones with Language in Generative AI Platform for Corporate Communications

Markets EQ introduced AI tonal recognition technology to improve corporate communications. The advanced tonal recognition analysis is available...