Blockgraph, a technology firm enabling the future of privacy-centric, data-powered television advertising, has joined NBCUniversal. It is to establish a new partnership aimed at optimizing the utilization of first-party data activation within the media and entertainment sector. This strategic collaboration will elevate the efficacy of first-party data implementation in marketing campaigns across the comprehensive One Platform. It will result in improved results for brands. With the facilitation of seamless data integration through NBCUnified, advertisers, agencies, and measurement companies can now leverage first-party data with utmost efficiency for planning, targeting, and measurement purposes.
Blockgraph and NBCUniversal are joining forces to provide advertisers with an enhanced capability to match their first-party data sets across various media and entertainment platforms. This collaboration will improve data interoperability, enabling advertisers to reach more specific target audiences and enhance overall campaign performance. Furthermore, agencies and measurement clients will have access to more comprehensive and valuable data sets, empowering them to deliver precise measurement and attribution solutions.
