Billups, a company that provides global Out-of-Home (OOH) managed services to help advertisers and agencies improve media performance through a patented analytics and measurement platform, has announced that they have improved their OOH measurement solutions for marketers.
These improvements will enable marketers to make data-driven decisions and refine their OOH advertising strategy. The company has expanded this offering globally, providing local and cross-geography metrics to drive campaign insights and performance for advertisers in nearly two dozen countries.
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In response to the growing demand, Billups has developed new privacy-centric measurement solutions that are independent of mobile device identifiers or tracking cookies. This suite of tools gives marketers the ability to understand, attribute, and optimize OOH audience targeting, and drive action toward KPIs.
Read More: Billups Launches AI-Powered Cookieless and Device ID-less OOH Measurement Solutions
