The leading display ads automation platform, Betegy, has announced the launch of its latest content personalization innovation. The platform now enables users to create smart banners based on profiling information from the operator’s CRM. Based on their activity and preferences, this enables tailored calls-to-action to be sent to each player, dramatically increasing engagement on the ads. Casinos and betting operators can tailor campaigns to each player using the platform.
Read more: Betegy Takes Ads Personalization Further With the Latest Smart Banners Innovation
