Basis Technologies, a cloud-based workflow automation, and business intelligence provider, has unveiled a new solution suite. It is designed to deliver high-performance and privacy-compliant digital advertising. Dubbed BasisConnect+ is now available on the Basis media automation platform.
It allows marketers to activate first-party data, optimize audience targeting, and purchase media without cookies. With BasisConnect+, users of Basis may launch targeted campaigns while keeping consumer privacy and performance intact.