Banzai Introduces Data-Driven Research Hub to Democratize Marketing Insights

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Marketing technology company Banzai International, Inc., which provides essential marketing and sales solutions, has announced the launch of its Research Hub, which will provide an easily accessible platform for marketers of all levels seeking the advice of leading advertising, marketing, and SaaS executives.

Banzai claims that the new hub offers data and insights from actual marketing leaders and is launching with an extensive report on marketing attribution. In addition, Banzai released its first report, which included comprehensive information on important trends in marketing attribution. The study, which involved a survey of marketing experts, provided important new information about the state of marketing attribution today.

Although the study indicates that attribution models are widely used, data indicates that 20% of respondents do not currently use them.

Read More: Banzai Launches Data-Driven Research Hub to Democratize Marketing Insights

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·

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