Axel Springer SE And Microsoft Corp. Announce Partnership Covering Various Domains


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Axel Springer SE and Microsoft Corp. have recently announced a wide-ranging partnership that encompasses a wide range of areas such as advertising, AI, content, and cloud computing. The primary goal of this collaboration is to utilize cutting-edge technological advancement to support independent journalism on a global scale.

Also read: Ways Cloud Technology Influencing Marketing Efforts

The partnership aims to enhance and strengthen their current cooperation on various fronts. POLITICO has been included in their ongoing adtech partnership. Both firms are committed to the principles and potential of responsible AI, and they will work together to design new AI-driven experiences for their users. Additionally, users of Microsoft Start-MSN will have access to more premium content from Axel Springer’s news brands, and Axel Springer will transfer its SAP solutions to Microsoft Azure.

Read More: Axel Springer and Microsoft expand partnership across advertising, AI, content and Azure services

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