Audacy announced Boostr as an advertising management platform to help complex media organizations. Boostr will provide its leading order management system (OMS) solution to Audacy to bolster digital audio advertising campaigns to support its local markets.
Boostr’s OMS aims to provide real-time visibility into inventory and delivery. This will allow Sales and Ad Ops teams to make faster, data-driven decisions about optimization, media plan development, and campaign delivery.
Boostr’s OMS will also help Audacy’s teams to be more strategic in delivering the right campaign at the right margin.