AppDirect Acquires Builtfirst, Expanding Its B2B Commerce Platform to Reinforce Marketplace Dominance


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AppDirect, a B2B commerce platform, has acquired Builtfirst, a self-service marketplace platform technology provider, to expand its marketplace offerings. Builtfirst’s tech development aligns with AppDirect’s product-led growth strategy, launched in 2021. The acquisition allows AppDirect to offer Builtfirst customers additional benefits and new functionality.

Also read: B2B Tech Marketing-Part 1: Principles

The move comes as more firms invest in marketplaces, with Gartner stating that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.

Read more – AppDirect Acquires Marketplace Platform Builtfirst to Further Mission of Becoming the Premier Destination for Marketplace Solutions

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