Affinity, the relationship intelligence platform for dealmakers, has announced the launch of Affinity for Salesforce on the Salesforce AppExchange, providing customers with insights directly within Salesforce to find, manage, and close deals more quickly.
To advance deals, Affinity for Salesforce automatically creates contacts, enhances records, and produces relationship insights before delivering them to dealmakers via the Salesforce Sales Cloud. Senior executives will benefit even more from their CRM data thanks to these new capabilities, which will boost usage and adoption.
David Lee, Vice President of Product Management, AppExchange, stated that “Affinity for Salesforce will help accelerate business transformation for customers by providing deal teams with up-to-date intelligence about their relationships to better understand their business and deals.”
Read More: Affinity Launches Affinity for Salesforce on Salesforce AppExchange
