AdPlayer.Pro Introduces Performance Based Waterfall for Enhanced Video Ad Auctions


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AdPlayer.Pro is a global SaaS video ad technology provider. It has released new real-time
auction capabilities known as “Performance-based Waterfall.”

The new features help configure a parallel ad waterfall. It is based on the rising bid price,
ensuring optimal price-value balance for both the Supply and Demand.

Also Read : Top Strategies for Selling Ad Space on Website

The beta-testing rounds among AdPlayer.Pro partners are showing favorable dynamics
regarding the efficiency of ad inventory sales outside the Prebid-focused vertical.

Implementing the Performance-based Waterfall functionality increases the efficiency of
programmatic ad sales in real-time auctions by an average—of 15%.

Read More : AdPlayer.Pro Outstream SaaS Company Introduces New Programmatic Auction Capabilities

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