Independent omnichannel ad exchange Sharethrough and attention-based media quality platform Adelaide have joined forces to offer attention-based curated inventory.
After the partnership, Adelaide get access to calculate an Attention Unit rating for each placement and measure millions of impressions across Sharethrough’s inventory. All Sharethrough customers will have access to the offering through high-AU PMPs, allowing them to quickly secure attentive, high-quality media.
This collaboration coincides with the introduction of Sharethrough’s CTV ad enhancements, which were created to address the ongoing attention problem by giving viewers access to information they would normally find on their phones within the ad.
Read More: Adelaide Metrics and Sharethrough Partner to Offer Attention-Based Curated Inventory
