The customer intelligence and marketing technology solutions platform Acxiom has announced that the consumer insights and audiences from its InfoBase database are now accessible through Google Cloud’s Analytics Hub data exchange.
According to the business, the new integration gives Google Cloud users access to Acxiom’s real-time descriptive customer data while utilizing the advanced cloud analytics capabilities of Analytics Hub to power genuinely customer-first marketing strategies and effective customer engagements at scale.
Kelly Sitarski, Director of Data and Content Partnerships at Google Cloud, said: “Google Cloud Analytics Hub offers customers an effective, secure platform to exchange data and combine their business data with third-party insights.
Read More: Acxiom Brings InfoBase to Google Cloud’s Analytics Hub
