Accenture to Acquire Jixie’s Intelligent Digital Marketing Platform and Business in Indonesia

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Accenture has agreed to acquire the business of media and marketing technology company, Jixie. Through Accenture Song the company’s tech-powered creative group Jixie’s intelligent digital marketing platform and team will be integrated into Accenture to strengthen its marketing transformation capabilities and resources.

This will enable Indonesian clients to deliver more personalized experiences that enhance customer engagement for long-term business growth. Publishers can increase advertising returns by using monetization tools like header-bidding solutions and performance marketing through Jixie’s platform.

Additionally, brand owners can safely and smoothly integrate and enhance content without the need for middlemen, giving them the opportunity to use insightful data for distinctive and significant brand engagement.

Read More: Accenture to Acquire Jixie’s Intelligent Digital Marketing Platform and Business in Indonesia

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·

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