6sense and Full Circle Insights Partner to Promote ABM Techniques

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6sense, a platform for B2B businesses to generate predictable revenue, and Full Circle Insights, a provider of marketing and sales performance measurement solutions, have announced a partnership on an integration that will enable revenue teams to assess the effectiveness of their account-based marketing (ABM) strategies within a CRM.

According to a statement from Full Circle Insights, the Integration will allow B2B Teams to Track Accounts from the Detected Stage of the ABM Funnel All the Way to Closed-Won Business by Leveraging the Power of Intent Data.

In order to provide visibility into in-market accounts researching seller solutions, 6sense collects signals of buyer intent from pertinent B2B sources. This creates actionable insights and eliminates guesswork.

Read More: Full Circle Insights Partners with 6sense on Integration that Empowers Marketers to Measure the Impact of ABM Strategies Inside the CRM

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·

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