Workato Unveils New & Improved Automation League Partner Program


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Workato, the leading automation and integration platform, announced today the launch of the updated Automation League Partner Program. Designed with simplification, and clarity with more incentives and Partner engagement, the newly revamped program will support Workato’s growing Partner Ecosystem and include enhancements to reward and recognize Partner investment and high performance. Recently named a Leader in the 2023 Gartner® Magic Quadrant™ for iPaaS, Workato’s focus on improving the overall experience for Partners and customers highlights the company’s upward momentum in redefining what integration and automation mean to businesses.

“Workato understands the value of offering a supportive and effective Partner ecosystem, with a true focus on developing great Partner relationships,” said Matthew Lautz, CEO at Neostella. “As we strive to provide our customers with perfect solutions to meet their unique needs, Workato whole-heartedly supports that effort, providing us with an industry-leading iPaaS platform and support that is critical in developing many of the ideal solutions we develop for the organizations we serve.”

The modernized Automation League Partner Program will help optimize Partners to provide the best possible experience for customers across the board. The updates are focused on evolving and maturing the program to provide clear and concise program investment requirements and the associated differentiated benefits, deeper and more robust enablement tracks for sales technical and delivery personnel, high-touch program management, and innovative agile specialty tracks based on expertise. The revamped program will set Partners up for success and ensure confidence in Workato solutions by providing relevant certifications, training, and best-in-class Partner community support. Designed with a customer-first approach, the Automation League Partner Program will focus heavily on providing Partners the tools to develop best practices to deliver results focused on customer success around adoption, retention, and expansion and will offer faster time to delivery, improved support, and more.

“Workato quickly became an important partner for us. We initially were looking for a partner who could offer large-scale integration technologies with our existing vendors. Workato fits the criteria of everything we were looking for – low-code capabilities, the ability to scale at speed, and a program that would accelerate our own growth,” said Eirik Hop at Avo Consulting. “With the launch of the updated Automation League Partner Program, we’re excited to take this partnership to the next level and continue providing the best integration and automation solutions to our customers.”

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“Our experience of being a part of the Workato Partner Ecosystem has always been a positive and impactful one. Seeing how much emphasis Workato puts on the Partner experience and how the team understands the value of creating an Ecosystem that is beneficial for everyone is a testament to Workato’s dedication,” said Julius Gamboa, Regional Technology Manager, at ITG. “Having the power of Workato’s leading iPaaS platform behind us is incredible and we look forward to cultivating a stronger partnership with the launch of the Automation League Partner Program.”

Workato’s Automation League is made up of highly skilled and knowledgeable advisors and system integrators who can properly implement Workato. Being part of the Automation League gives Partners access to resources that best fit their business model and growth goals. As a Workato Partner, companies get to enjoy incentives, joint marketing programs, demo accounts, and dedicated training—all designed to support overall business growth.

“Partners are at the core of Workato’s ‘New Integration and Automation Mindset’ movement. We are energized not only by the number of groundbreaking companies joining the movement but also their desire to move the needle when it comes to providing integration and automation services to all,” said Markus Zirn, Chief Strategy Officer at Workato. “We know the passion and need to push enterprises across all industries further into the digital transformations is there. Despite the state of the global economy, we continue to see momentum through our Automation League Partner Program, which is a true testament to the power of integration and automation.”

This announcement follows a year of milestones for the company which includes being recognized as a Leader in the 2023 Gartner® Magic Quadrant™ for iPaaS, making the CNBC Disruptor 50 list, launching the first Automate World Tour, and releasing two industry reports, The Work Automation Index and the vendor-neutral State of Business Technology Report. In addition to being named in Gartner, Workato also secured placement on this year’s Deloitte Technology Fast 500 and the Forbes Cloud 100 rankings.

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


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