TrustRadius, the B2B technology decisioning platform, has attributed much of its success to creating the trusted resource for buyers researching technology solutions based on customer reviews. To continue that journey, and influenced by data collected from 2,185 technology buyers in the 2022 B2B Buying Disconnect report—virtually 100% of technology buyers expect to find user feedback, specs, pricing, and product demos without having to engage a salesperson—TrustRadius is building the ultimate B2B technology decisioning platform.
TrustRadius added more vetted, comprehensive product information beyond written user reviews to over 28,000 product pages, like pricing, interactive demos, product videos, user-generated video reviews, and security documentation—all crucial pieces in the decision-making process.
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288% increase in traffic to our pricing pages. In November 2022, outranking major review sites, TrustRadius’ website yielded the highest referral traffic from organic search results with buyers searching for product pricing. This is a clear signal that we are helping buyers make informed buying decisions,” said Mike Galyen, Chief Product Officer, TrustRadius.
TrustRadius added more vetted, comprehensive product information beyond written user reviews to over 28,000 product pages, like pricing, interactive demos, product videos, user-generated video reviews, and security documentation—all crucial pieces in the decision-making process.
“We introduced pricing on product profile pages in June 2021. Within a year we saw a 288% increase in traffic to our pricing pages. In November 2022, outranking major review sites, TrustRadius’ website yielded the highest referral traffic from organic search results with buyers searching for product pricing. This is a clear signal that we are helping buyers make informed buying decisions,” said Mike Galyen, Chief Product Officer, TrustRadius.
TrustRadius’ downstream intent data is actionable through advanced integrations with Salesforce, Demandbase, 6sense, and Linkedin Matched Audiences. The combination of this intent data, along with quality user-generated content and embedded reviews on their own web properties, provides vendors with valuable touch points at various stages of the buying journey. Planful, a financial planning software, increased their pipeline conversion by 60% year over year, “…which is a huge result for us!” said Rowan Tonkin, CMO, Planful. Totango, a customer success software, reduced their CPC by 25% and produced three enterprise opportunities in just three weeks.
“Our mission is to become the ultimate B2B technology decisioning platform by providing all the data, content, tools, and expertise buyers need to make informed decisions. In doing so, TrustRadius is indispensable for technology providers, offering them more opportunities to share customer proof and product information, thus building brand trust, attracting more buyers, and accelerating the sales cycle,” said Vinay Bhagat, Founder & CEO, TrustRadius.
Rounding out the year, TrustRadius published What’s In & What’s Out: A GTM Playbook for 2023. This playbook helps organizations adjust their go-to-market strategies to meet buyers’ expectations and increase sales and growth year over year.
“In 2023, we are charging ahead with uncompromising dedication to the evolving needs of buyers, as we have from day one. As a steward of buyer preference and the most-trusted B2B technology decisioning platform, we’ll continue to support vendors as one of their strongest marketing channels,” said Bhagat. Marketers eager to learn how to adapt to the age of the self-serve buyer are encouraged to attend TrustRadius’ upcoming LinkedIn Live event: What’s In & What’s Out: A GTM Playbook for 2023.
