Sweaty Betty Advances Retail Experience with NewStore Mobile-First Omnichannel Platform


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NewStore, a modular, mobile-first omnichannel cloud platform for retail brands worldwide, today announced Sweaty Betty has rolled out its mobile point-of-sale (mPOS) in 73 stores across the UK & Ireland. By replacing its legacy POS with NewStore, the London-based brand now runs its retail operations entirely on iPhone, laying the groundwork for the company’s omnichannel transformation.

“Sweaty Betty has quickly grown from a small London boutique to an international business. During this process, we recognized the importance of providing a seamless and scalable omnichannel experience for our customers and store colleagues,” said Simon Pakenham-Walsh, Chief Technology Officer, Sweaty Betty. “We selected NewStore because its platform does not carry the complex technical debt of the industry’s legacy solutions, and the company’s vision aligns perfectly with our strategy, which includes having an extensible, modern, and API-first technology stack.”

For 25 years, Sweaty Betty has been on a mission to empower women through fitness and beyond. The brand is known for its range of high-quality apparel and accessories designed for performance and style. Its products are sold in-store, online, and through the brand’s various wholesale partners. With NewStore, Sweaty Betty has unified its direct offline and online channels, improving the customer experience and driving operational efficiency.

“The NewStore platform has had a tremendous impact on our day-to-day operations. Not only were we able to implement the technology quickly, but it has also reduced the operational workload of our store and support office teams by 75 percent,” added Jessica Coleman, Omnichannel Product Owner, Sweaty Betty. “NewStore has given autonomy back to our employees, enabling them to provide exceptional service and enhance the overall customer experience.”

Sweaty Betty has seen other benefits from the NewStore deployment as well, including enhanced mobility, leading to more personalized, high-touch customer interactions. Additionally, the NewStore mPOS empowers store associates to swiftly assist customers during peak shopping hours, shortening wait times and optimizing the checkout experience.

The intuitive user interface of the NewStore platform has also streamlined the refund process. Last but not least, NewStore has simplified the training and onboarding process for store associates, ensuring they are well-equipped to deliver value for both the brand and its shoppers as quickly as possible.

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“Sweaty Betty’s decision to implement NewStore underscores its commitment to innovation and customer-centricity. It is also a testament to our platform’s ease of use and scalability,” said Stephan Schambach, Founder and CEO, NewStore. “By embracing a mobile-first omnichannel strategy, Sweaty Betty is setting the standard for DTC brands in the activewear space, and we will continue to play a pivotal role in the company’s transformation.”

Now that all of Sweaty Betty’s store locations are live on the NewStore platform, both organizations will further improve how customers interact with the brand. In the next few months, the company will start rolling out additional omnichannel features that allow employees to better guide shoppers and create more meaningful relationships.

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


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