SpendEdge Assisted Media Procurement Clients with Market Intelligence


Share post:

SpendEdge, a global leader in procurement market intelligence space recently engaged with a media procurement client with market intelligence and cost savings.

A leading F&B company wanted to understand the annual media spend and key advertising strategies of its peers. They also wanted to know the prominent media agencies and their pricing, apart from analyzing price benchmarks for digital media and TV advertisement services (free to air, subscription, and regional TV) across the industry.

Game-Changing Solutions:

After understanding the extent of the client’s challenges, the SpendEdge team of procurement experts decided to carefully study the intricacies of each requirement carefully and create bespoke solution to suit the scope of the client’s business model.

Also Read: Unveiling the Potential of QR Codes to Modify Customer Experiences

As per the procurement leader, their experts identified the price benchmarks for different media channels such as digital media and TV and offered information about price variations across industries to the client.

Based on this data, the experts provided detailed insights on the top advertisers, F&B industry advertising activities, and price comparison for TV and digital media. They also recommended the best-fit media channel along with pricing information.

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


Please enter your comment!
Please enter your name here


Related articles

Launch Control Brings Features for Land Investors in Latest App Update

Launch Control, a leading text marketing platform focused on providing top deliverability, high response and conversion rates, and...

IAB Tech Lab’s Advanced TV Initiative Encourages Standardization and Interoperability for its Digital Video, Live Streaming, and Linear TV Environments

Today, IAB Tech Lab, the global digital advertising technical standards-setting body, unveiled its new Advanced TV Initiative. Developed within...

Wondershare Advances Screen Recording and Editing with AI-Powered DemoCreator 7

Wondershare DemoCreator, the pioneer in integrated recording and editing technology, proudly unveils DemoCreator 7 an exceptional upgrade that...

Ways to Identify Target Audience for Your Business

Identifying a target audience enables you to focus your marketing efforts and reduces the chances of your marketing...