Skyword Adds Digital Marketing Trailblazer Mindel Klein To Its Board Of Directors

Date:

Share post:

Skyword, the leading content creation software and services company, today announced it has appointed Mindel Klein, former head of Integrated Marketing Communications, Brand Experience, and Digital for Colgate-Palmolive North America, to its Board of Directors.

As a career marketer, Klein brings a deep understanding of brand building, digital marketing, capability development, and organizational transformation to the role.

“We are honored to have Mindel Klein join our Board of Directors. As we head into 2023 with many technological advancements and new buyer engagement behaviors to embrace, we are confident that her extensive experience leading and growing Fortune 500 brands will bring great value to our team,” says Andrew Wheeler, CEO of Skyword.

“Mindel knows us well, as she was a Skyword client for many years, going back to 2016 when she led Global Digital Marketing for Colgate. She was an incredible partner as our teams worked together to establish the #1 branded online oral health destination,” Wheeler adds.

Mindel joins Skyword’s Board of Directors at a time of exciting new growth at the organization. Skyword recently introduced Content Atomization to its Skyword360 content marketing platform, which uses generative AI to adapt and personalize original, human-generated content for different digital channels and audience personas. The new feature offers an efficient and cost-effective way to boost the capabilities and reach of Skyword’s elite community of content creators and marketing professionals.

Also Read: How SEO can Help Develop a Strong Marketing Strategy

“I’m thrilled to be joining the Skyword Board of Directors. As a customer of Skyword for many years, I saw first-hand the power of content marketing to strengthen brands and the valuable role that Skyword played in helping us drive our marketing objectives,” says Klein. “As content marketing advances, I look forward to joining the Board to help and advise the team on how to further build their business to meet evolving customer needs.”

Skyword’s content marketing platform, managed services offerings, and network of content creators are unmatched among competitors. In 2022, Skyword was the only content marketing platform provider named a content marketing Leader by G2, a Gartner Peer Insights™ Customers’ Choice vendor, and a two-time Leader in the Gartner Magic Quadrant™ for Content Marketing Platforms.

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·

LEAVE A REPLY

Please enter your comment!
Please enter your name here

spot_img

Related articles

How is MadTech Changing the Future?

The blend of marketing and advertising tech has created a major effect. As consumers expect compelling and relevant...

Impel Integrates WhatsApp into Its AI-Powered Customer Lifecycle Management, Expanding Omnichannel Reach

Impel, a provider of AI-powered customer lifecycle management, has announced the global launch of WhatsApp as a communication...

PhotoShelter Announces New Integrations with CI HUB to Streamline DAM and Boost Productivity for Marketers

PhotoShelter has announced new integrations with CI HUB, allowing customers to integrate their DAM software with tools such...

Bridgeline Digital Unveils HawkSearch Athena Update: Revolutionizing eCommerce with GenAI-Powered Smart Responses

Bridgeline Digital, Inc. has announced the release date (June 13, 2024) of its HawkSearch "Athena" update, which will...