Salesforce Launches Einstein 1 Studio: Low-Code AI Tools for Customizing Einstein Copilot and Embedding AI into Any CRM App


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TrailblazerDX, Salesforce’s developer conference, Salesforce announced the availability of Einstein 1 Studio, a set of low-code tools that enables Salesforce admins and developers to customize Einstein Copilot – the conversational AI assistant for CRM – and seamlessly embed AI across any app for every customer and employee experience.  

Also read: A Brief Outlook On Data-Driven Marketing

Einstein 1 Studio includes Copilot Builder for creating custom AI actions to accomplish specific business tasks, Prompt Builder for building and activating custom prompts in the flow of work, and Model Builder, where users can build or import a variety of AI models. This enables businesses to deliver trusted AI experiences across Salesforce’s Einstein 1 Platform that are tailored to their customers’ needs.

Why it matters: Enterprises face critical challenges in unlocking the power of AI across their business, with 9 in 10 IT professionals saying generative AI has forced them to change the way new technology is implemented and used. They need intuitive user interfaces that make it easy to interact with AI in the flow of work; AI models to fit their use cases; and access to trusted customer and business data to ground the AI models and ensure accurate, relevant outputs.

Salesforce’s Einstein 1 Platform integrates the user interface, a variety of AI models, and data in a single metadata-driven platform. This is what powers Einstein 1 Studio’s tools, facilitating low-code and no-code customization of Einstein Copilot, as well as building and modifying embedded prompts and actions that seamlessly connect to AI models in the flow of work across every Salesforce app. Einstein 1 Studio is deeply integrated with Data Cloud, which safely unlocks and unifies trapped data and grounds AI models with a comprehensive understanding of customers’ data and metadata.

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