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Today Observe, Inc., the SaaS observability Company, announced that Keith Butler has been promoted to President & CRO.

“With 200% growth in bookings and 250% growth in MRR during FY23 Keith has proven he can plan, execute and deliver stellar results,” said Jeremy Burton, CEO of Observe, “But more than that, Keith has also been instrumental in our journey to market-fit. The hardest CRO job is that of an early-stage startup—it’s not just about selling—building a repeatable go-to-market and giving feedback to engineering is even more important. We would not be where we are today without Keith’s insights and expertise.”

Also Read: How Machine Learning Refines Marketing Strategies

Keith began his career working at some of the most pre-eminent names in technology—Xerox and PTC. After a decade of success, he moved to join John McMahon‘s enterprise software sales team at BladeLogic. For the past ten years, Keith has worked at startups such as Aveksa (acquired by RSA), Perfecto (acquired by Perforce), and Observe.

“FY23 was a fantastic year for the team. Everyone is excited about what we have accomplished & we are all looking forward to a great year in FY24. The foundations are laid… now it’s time to get after it!” said Keith Butler, President & Chief Revenue Officer at Observe, Inc. “Customers are fed up with the lack of visibility and escalating costs in their legacy monitoring environments. Observe’s modern architecture enables our customers to consolidate their tooling to improve troubleshooting and lower their costs.”

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


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