MetaRouter is excited to announce its recent partnership with Merkle|Cardinal Path, the world’s leading partner for Google Marketing Platform services and solutions. Merkle|Cardinal Path leverages deep knowledge and expertise to help some of the world’s most recognizable brands maximize media and technology on the path toward digital transformation.
This partnership will provide a unique offering for organizations in the midst of significant digital transformation initiatives. MetaRouter offers high levels of data security and governance through private cloud or platform-as-a-service deployment, providing a first-party data collection tool to unlock powerful marketing, analytical, and ad-tech capabilities. This allows enterprises to eliminate the need for third-party browser tags, resulting in faster website speed, improved SEO, and higher conversion rates for brands.
“The MetaRouter platform provides flexibility and performance, but critically it is also in line with our focus on privacy-centric digital analytics solutions. The partnership with MetaRouter will enhance data integration and enable more privacy-centric marketing solutions for our shared clients,” said Corey Koberg, CEO of Merkle|Cardinal Path.
MetaRouter’s services and products align well with Merkle|Cardinal Path in several ways: For clients such as retailers, CPG, financial services and others who need to optimize user experience, MetaRouter’s platform reduces page load times and site latency by eliminating most client-side tags.
MetaRouter’s Sync Injector technology allows known user identifiers to be captured alongside anonymous users, enabling Merkle|Cardinal Path to help its clients holistically remarket to a much broader set of known and anonymous user interactions in a privacy-centric manner. MetaRouter offers a large library of server-side integrations, allowing Merkle|Cardinal Path’s enterprise-level clients to future-proof their MarTech stack and unlock the ability to quickly implement new advertising, analytics and personalization tools.
“We are thrilled to partner with Merkle|Cardinal Path on this important initiative. Companies that demand a privacy-centric approach to marketing will be able to leverage the innovative first-party solutions of Merkle|Cardinal Path and MetaRouter to increase the effectiveness of their marketing spend while ensuring compliance within today’s privacy laws. ” said Tim McDonough, Head of Alliances for MetaRouter.