Mavrck, an Influencer Marketing Platform, Launches AI Enhanced Search


Share post:

Mavrck, the all-in-one enterprise influencer marketing platform today announced enhanced search capabilities backed by the power of AI, a better way for brands to find creators and influencers for partnerships. The creator economy continues to grow, with over 300 million people identifying as creators today, according to Adobe. It’s even more important for brands to discover the right creator partners to reach consumers.

“Millions of people now make a living monetizing their passion and creativity,” said Lyle Stevens, Co-Founder and CEO of Mavrck. “Our enhanced search capabilities will make that discovery of creators easier for brands while empowering the growing passion economy.”

In this new search feature, whenever a user types in a keyword or hashtag, it will automatically broaden the search to cover related terms and even emojis that creators use in their bios and captions. By expanding the initial search, marketers will organically discover creators that have a high likelihood of resonating with a new or niche segment of their target audience they might not have discovered before – increasing brand reach, engagement, and conversions.

Also Read: Budget Optimization Strategies for MarTech Leaders Amid Economic Uncertainty

Features and benefits of Mavrck’s enhanced search by AI include:

  • Increased efficiency: Streamline creator discovery by conducting a single search that will output more pertinent results, consolidating effort and saving time.
  • Discover related audiences: Expand partnership opportunities by discovering related segments of target audiences.
  • Optimized for ROI: Discover influencers who have a higher likelihood of resonating with a brand’s target audience, which can lead to increased engagement, conversions, and sales.

“The new AI feature has made it so much easier to find creators that truly match what our brand stands for and makes sure that we get the best results for us and the influencers,” says Lauren DeCarlo, an influencer marketer at Lumineux, a Mavrck customer.

AI Enhanced Search is currently available to all Mavrck customers. This is one of several AI-enhanced features released by Mavrck within its social media and influencer marketing solutions.

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


Please enter your comment!
Please enter your name here


Related articles

Customer Behavior Prediction: How AI Marketing Tools Change the Game

What factors drive customers to make a purchase? Why do some stick with the brand and others move...

Vende Digital and Jasper Join Hands to Advance B2B Marketing with AI

Vende Digital, a B2B digital marketing agency, announced a strategic partnership with Jasper, an AI copilot for marketing teams....

Publicis Sapient Announces Launch Of Ps Hummingbird, A New Joint Venture With Tquila, Expanding Its Generative Ai And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila...

ClickSlice Launches New Digital PR Services

ClickSlice offers complete services ranging from content creation to link-building strategy. The services will provide results. With this,...