Madhive Partners with Blockgraph To Expand First-Party Data Activation Capabilities For Premium Video and TV Companies


Share post:

Madhive today announced a partnership with Blockgraph, a privacy-focused data collaboration platform, to facilitate secure, streamlined activation of first-party data for premium video and TV ad buyers, sellers and distributors.

The collaboration allows marketers and media companies utilizing Madhive’s demand-side technology to activate first-party programmatic audience campaigns using Blockgraph’s identity platform. In doing so, data owners will be able to deploy their aggregated and de-identified data quickly, safely, and accurately, ultimately driving improved campaign performance.

Madhive’s platform provides end-to-end solutions for planning, targeting, activating, and measuring programmatic TV campaigns with hyperlocal precision, and unique demand from thousands of local advertisers. Blockgraph’s audience intelligence and identity resolution will enhance Madhive’s end-to-end advertising offering. Additionally, the Blockgraph platform will enrich Madhive’s reach extension offering, which helps media companies combat fragmentation by selling programmatic audience-based advertising outside of their owned and operated properties.

Also Read: Neuromarketing: Techniques for marketers

“This partnership will help directly activate first-party data using scaled, deterministic household identity in combination with Madhive’s leading programmatic platform,” said Jason Manningham, CEO of Blockgraph. “Madhive customers will be able to take better advantage of their first-party data and deploy it with greater speed, accuracy, and confidence, ensuring improved outcomes for marketers of all sizes.”

“As the connected TV advertising landscape continues to grow, so does the need for solutions that can better harness the power of first-party data while protecting consumer privacy,” said Spencer Potts, CEO of Madhive. “Our partnership with Blockgraph is a significant step towards meeting this need. By combining Madhive’s full-stack programmatic platform with Blockgraph’s privacy-enhancing identity solution, we are unlocking new possibilities for media companies to monetize their inventory and for advertisers to reach new audiences, all while maintaining the highest standards of security.”

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


Please enter your comment!
Please enter your name here


Related articles

Lumar Launches New Site Speed Metrics to Enhance Website Performance and User Experience

Lumar, a SaaS provider, has launched new site speed metrics for its website intelligence platform. It will help...

Prove Identity Solutions Now Available in AWS Marketplace

Prove Identity, a digital identity solutions provider has made its digital customer experience, identity verification, and identity authentication...

Semasio Launches ContextualPLUS for Revolutionary Contextual Targeting in Advertising

Semasio has launched ContextualPLUS, a product that generates precise contextual targeting segments from a minimal dataset of 300...

Navigating the AI Content Landscape: Challenges, Policies, and Opportunities The podcast between Kanika Goswami, Managing Editor, OnDot Media and Andrew Kirkcaldy, CEO By Gamers For Gamers, explores...