LinkedIn For Nonprofits Introduces Free Resource Platform For Nonprofits


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Today, LinkedIn, the world’s largest professional network, launched a  free online resource platform  for nonprofits through the  LinkedIn for Nonprofits  program to help nonprofits nonprofit to get the most out of the LinkedIn platform, including learning how to use LinkedIn Live, LinkedIn Events, newsletters, articles, groups and more. The resource platform, which is available today in English, French, German and Spanish, is the first free resource of this caliber ever created that helps the association community advance its mission on LinkedIn.

“We are a company committed to providing equitable access to opportunity, knowledge and ideas, and LinkedIn for Nonprofits helps nonprofits advance their missions and increase their impact through our LinkedIn platform,” said Meg . Garlinghouse , vice president of social impact at LinkedIn. We take great steps to reduce barriers to entry that nonprofits may encounter. And once on the platform, it’s about providing them with the resources to take full advantage of LinkedIn’s potential and amplify their voice and expand their reach on LinkedIn. »

According to a LinkedIn study, only 19% of nonprofits on LinkedIn are certain to fully leverage the platform. Many of these associations don’t have the resources to get the most out of LinkedIn without support. This led to the creation of LinkedIn for Nonprofits, which since its launch in 2013 has grown to support hundreds of thousands of nonprofit professionals in more than 200 countries. This support includes access to product discounts and free products including talent recruitment, fundraising and training solutions, access to a dedicated support team and a global community non-profit associations.

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“LinkedIn has been our secret weapon in the fight for social well-being,” said Shelton Banks , CEO of re:WORK TRAINING. Thanks to their sales solutions and dedicated support team for nonprofits, we were able to recruit an army of volunteers and mobilize many donors. We’re excited to see LinkedIn launch a resource platform for nonprofits and can’t wait to see the impact it will have on the sector. »

Starting today, in addition to the 50% discount on LinkedIn products, the  LinkedIn for Nonprofits Resource Platform will become the reference tool allowing professionals of non-profit associations to access free online resources, in particular a set of guides and advice on good practices. The resource hub will also offer personalized assistance through live webinars and Q&A sessions, in partnership with the LinkedIn Membership and Client Success team, to answer individual questions from association professionals. real-time nonprofits and help them build their brand and increase their impact through LinkedIn. All content will be tailored to the concerns of nonprofits, including fundraising,

A new 2023 LinkedIn survey of nonprofit professionals around the world found that finding new donors is the most common fundraising challenge nonprofit professionals face. . More than 63% of nonprofit professionals say they have successfully contacted potential donors through LinkedIn, and 64% say the people they seek to contact to raise funds for their nonprofit are on LinkedIn.

“LinkedIn believes that successful nonprofits are built on active communities and that the people who support them are the lifeblood of these nonprofits – talent, donors, volunteers, program participants and supporters, who form a powerful network. impact, said Ariana Younai , director of LinkedInfor Nonprofits. That’s why we launched LinkedIn for Nonprofits – to help nonprofits build their network to achieve their goals. The launch of our new resource platform is another step towards realizing these goals.”

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


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