IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced today it has expanded its artificial intelligence (AI) toolset in IZEA Flex, its next-generation influencer marketing platform, with AI Briefs and AI Brainstorm — both powered by OpenAI’s ChatGPT technology. IZEA’s Founder and CEO, Ted Murphy, made the announcement during his presentation on the main stage at Adweek’s Social Media Week today. Murphy also unveiled a preview of IZEA Form, displaying the future of AI-generated sponsored posts with AI creators holding AI representations of products.
AI Briefs and AI Brainstorm join IZEA Flex’s existing AI-powered tool, AI Storyboards, which uses a variety of generative image technologies to let marketers quickly create images to previsualize and share their influencer marketing content ideas in a useful and compelling way. AI Briefs maximizes efficiency by prompting users for inputs and automatically generating an influencer marketing campaign brief that can be converted into a Flex Campaign with a single click. The system automatically creates a comprehensive brief and can determine audience demographic targeting programmatically.
AI Brainstorm assists marketers with developing campaigns by utilizing AI technology to generate creative campaign concepts. IZEA developed a specialized brainstorming process designed to increase the creativity of ChatGPT, based on a creative thinking process that Murphy has honed over his 29 years in the marketing industry.
“For the past three decades, I have been teaching people how to unleash their creativity through brainstorming systems and frameworks. We are now applying those principles to AI with astonishing results,” Murphy said. “These processes allow us to surface creative concepts that would otherwise be hidden if you asked AI to simply come up with an idea.”
AI Brainstorm prompts users to input campaign briefs—which can be created by AI Briefs or written by the user—and transforms the brief into a series of potential concepts, complete with AI-generated images, to promote the specific product or service. The AI-powered tool saves time and increases marketers’ efficiency during the campaign ideation stage.
“This is just the beginning of what we are planning to launch this year,” Murphy said. “Embracing AI as the future opens up endless opportunities for marketers and creators. It is going to revolutionize the influencer marketing landscape, creating more compelling campaigns with better returns on investment for marketers and more efficiency for creators. I have never been more excited about the future of our space and believe we are on the precipice of a complete transformation of the industry.”
AI Briefs and AI Brainstorm are both included in IZEA Flex’s Starter package at no additional cost.