Incenter Marketing Launches New Sales Engagement Practice, Empowering Sales Teams With Digital Solutions And Event Management Services To Drive More Meaningful Connections With Clients


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As companies look for new and creative ways to enable their sales teams with the latest innovations in the marketplace, they can now tap into the cutting-edge solutions being offered by Incenter Marketing.

The company today announced the launch of its new Sales Engagement practice in response to a critical need in the industry to help sales teams transition from older, more traditional techniques into more modern-day technological solutions for driving better engagement. The new practice, not offered anywhere else in the market, will help bridge the gap between marketing and sales; making sales more effective whether through an event or through one-on-one digital interactions.

Katrina Orlando, Vice President of Sales Engagement, has been appointed to oversee the practice because of her extensive experience in event management, digital communications, and building human connections. With almost a decade of experience, Ms. Orlando previously used her talents in event planning and digital/video communications at Finance of America, where she was known for flawless execution—whether for large scale events or smaller group rallies.

Vashti Brotherhood, President, Incenter Marketing, shared, “Email blasts and social earned and paid postings have become de rigueur in today’s marketing plans. But they lack the human touch of a true client to customer experience. The new Sales Engagement practice uses today’s digital tools to restore that “me and you” level of personal relationship building in a way that doesn’t take up the sales person’s whole day and is easily scalable. Whether they’re at their desk, at an event, or on the road, Katrina can help them drive more responsive and meaningful dialogues with every customer. Fully versed in all the digital video and communications platforms and full of creative ideas and approaches, she is absolutely the perfect person to lead this initiative for us.”

Ms. Orlando shared, “I am very excited about this new practice because I want sales teams to know that going digital doesn’t have to be difficult. We offer a very hands-on, user-friendly approach so they can easily uplevel their skills to reach more customers in the interactive world where we all now live. By leveraging the latest advancements in selling, sales teams can have the ability to launch into uncharted territories of new customer bases that they’ve never engaged before.”

Some of the sales engagement services that companies can take advantage of include:

  • Social Media Presence Building and Training
    • Driving engagement using video and other digital tools on Instagram, Facebook, LinkedIn and Google Business
  • Digital Engagement Services
    • Video messaging
    • AI in communications
    • Digital event solutions
  • Sales Trainings and Rallies
    • Managing incentive trips, team meetings and kick-off events
    • Providing interactive technologies that drive engagement
  • Full Event Planning Services
    • End-to-End planning of event logistics
    • How to registration videos for participants
    • Video tutorials providing details about speakers, workshops and networking activities to ensure a seamless experience
  • Event In-A-Box tool kit solutions
  • Marketing Material Strategies

Also Read: Google Analytics Best Practices for Marketers in 2024

The Sales Engagement practice could not have come at a better time given the fact that current marketplace conditions have caused a number of organizations in the lending marketplace to downsize this position. And, since it’s no longer cost effective for some companies to have these services in-house, they now have the opportunity to outsource these services by partnering with Incenter Marketing to help lighten the load of their current staffers or to fully manage these services end-to-end.

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


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