Impact Analytics to accelerate global expansion and AI solution delivery raising fund from Vistara Growth


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Impact Analytics™, a leading provider of SaaS AI-based solutions for supply chain and merchandise planning in retail, CPG and manufacturing, announced today the closing of funding from Vistara Growth. This quickly follows the funding secured in February 2021 and October 2022 from Argentum.

“We have witnessed how Impact Analytics’ product suite provides their clients with a step-change in the way they manage retail planning, inventory allocation and pricing,” said Neil Kenley, Director at Vistara Growth. “We are thrilled to partner with the company’s founder and CEO, Prashant Agrawal, and the entire Impact Analytics team as they expand their offerings and onboard additional retailers and merchants looking to modernize their operations.”

This funding round will accelerate the company’s global expansion plans and most notably help further develop the Impact Analytics SmartSuite™ product portfolio, which optimizes forecasting, merchandising, and end-to-end lifecycle pricing. Clients such as BJ’s Wholesale Club, Dick’s Sporting Goods, Puma, Tapestry, and many others choose Impact Analytics to power their planning and pricing workflows. Every day, more new clients recognize the AI-led power of SmartSuite.

Also Read: Top Seven Tools Marketers Must Include in their MarTech Stack

Companies historically created forecasts based on the preceding year, which is no longer a tenable strategy. Contrast that with Impact Analytics clients, who outdo their competition by utilizing a leading forecasting engine that incorporates internal and external data. Using more than 150 variables to mix recency and history, Impact Analytics products process more than 30,000 modeling constructs to generate highly accurate forecasts that drive smarter decision making, improved operational efficiencies, and maximized profits.

Impact Analytics was recently ranked in the top 100 on Fortune’s 2023 list of the Most Innovative Companies in America, which in part explains why in 2023 it was also named one of the fastest growing companies in America by The Financial Times—for the fourth straight year.

“We appreciate Vistara Growth’s faith in our continuing success,” said Impact Analytics CEO Agrawal. “AI- and machine learning-driven forecasting is an industry necessity. Company leaders recognize that the AI-led insights provided by our products enable their organizations to make swift, strategic actions with predictable—and predictably positive—results.”

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


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