FourthWall and DIRECTV Partner to Revolutionize Multi-Platform Advertising


Share post:

FourthWall, a leader in media audiences and analytics, is thrilled to announce its strategic partnership with DIRECTV Advertising, to include DIRECTV’s set-top-box and streaming data from millions of households within FourthWall’s Reveal™ Platform. This sets the stage for a transformative era in multi-platform data solutions, enabling greater accuracy for audience targeting and full-funnel analytics, yielding higher-performing campaigns and optimized solutions for brands.

DIRECTV’s nationwide scale and deterministic audience is a strong foundation to power insights for marketers of any size across all U.S. markets. Combined with FourthWall’s advanced Reveal™ Platform, with its 24-hour turnaround for custom audience creation, instantaneous 1st party data onboarding, and same-day audience-to-attribution analytics, the partnership will help empower customers’ data-driven decisions with unmatched quality insights, speed, and scale.

DIRECTV Advertising plans to use FourthWall’s Reveal™ Platform to expand its advertising portfolio with powerful new solutions for its clients and partners. This includes the ability to create customizable audience segments for advertisers, which will enable faster turnaround times to meet market demand in a digital environment.

Also Read: Choosing the Right AI Email Marketing Platform

“DIRECTV’s viewership data has always been trusted by our agency and advertising partners to enhance their advertising solutions and yield valuable insights,” said Amy Leifer, Chief Advertising Sales Officer at DIRECTV Advertising. “Now, the partnership with FourthWall makes it faster and more seamless to leverage our data across various platforms.”

“FourthWall’s partnership with DIRECTV Advertising is a significant step forward for the industry,” added FourthWall’s CEO, Paul Haddad. “Our innovative approach, unmatched infrastructure flexibility, and speed in providing results will now be combined with DIRECTV’s impressive scale and precision to benefit all local, regional, and national advertisers.”

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


Please enter your comment!
Please enter your name here


Related articles

Seode AI: Advanced AI & PR SEO Backlinks for Digital Marketing

Seode AI has launched a new AI-powered platform,, and a new venture,, which aims to redefine...

NextPlane Connects Microsoft Teams, UCaaS, and CX Platform with GenAI

NextPlane has introduced two new software offerings called OpenCall and OpenAxys. It integrates AI capabilities into Microsoft Teams...

Manifest to Democratize Banking for All Creators and Entrepreneurs Acquiring Nerve

Manifest Financial has acquired Nerve Tech, a banking platform catering to entrepreneurs' and creators' unique financial service needs....

Darabase Unveils First No-code Solution for AR Out of Home Campaigns

Darabase, a pioneer in augmented reality (AR) advertising, introduces ‘Adcastar,’ the world's first no code AR experience creator....