EntTelligence Announces New Collaboration With IMAX® For Advanced Moviegoer Insights & Measurement Analysis

Date:

Share post:

EntTelligence today announced a new agreement that gives IMAX Corporation® access to robust theatrical impression-based analytics. Under the agreement, IMAX will gain access to EntTelligence’s pioneering platform, which provides detailed analysis from over 3,000 theaters. The specialized technology offers precise capacity and attendance measurement at the seat level within theater complexes.

“IMAX has revolutionized the theatrical viewing experience. To have this advanced team recognize EntTelligence’s capabilities is a testament to what our brilliant engineers and thought leaders have built,” said EntTelligence’s Chief Strategy Officer and Partner, Steve Buck. “We’re thrilled to partner with IMAX and assist with the detailed analysis of their impressive slate of films.”

Also Read: Benefits of ChatGPT for businesses

EntTelligence’s proprietary approach homogenizes observed information from hundreds of theater chains, parses data by market, and offers many industry-first features including daypart analysis where users can accurately determine audience exposure of content including the ads/trailers within the given auditoriums.

“We’re excited to collaborate with EntTelligence and dig even deeper into theatrical analytics as we continue to drive growth across global box office,” said Craig Dehmel, Head of Global Distribution, IMAX. “We look forward to tapping into their leading-edge technology and measurement insights to further enhance the IMAX Experience for moviegoers.”

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·

LEAVE A REPLY

Please enter your comment!
Please enter your name here

spot_img

Related articles

How Will Influencer Marketing Evolve in The Future?

In recent years, influencer marketing has evolved into a critical strategy for highly competitive markets. As the creator...

CBA Launches ‘Better Ads Certified’ Program to Boost Publisher Revenue and Tackle Ad Blocking

The Coalition for Better Ads (CBA) has introduced a "Better Ads Certified" badge to improve consumer confidence in...

AdImpact Launches TV Intelligence Platform for Industry-Wide Advertising Insights

AdImpact, an advertising intelligence company, has launched an industry-wide TV intelligence platform that provides broadcast, cable, and CTV...

Ipsos Launches Creative|Spark AI for Rapid Ad Evaluation

Ipsos has launched Creative|Spark AI, an ad evaluation solution that uses both human and AI to predict human...