Drift, the buyer experience and Conversational AI company, today announced an evolution of its buyer engagement platform, introducing three new products – Drift Engage, Site Concierge and Bionic Chatbots. These additions are a result of the company’s continued innovation and investment in artificial intelligence and signals a new future for B2B marketing; a future where brands can deliver curated, personalized experiences to every unique buyer in real-time.
“We believe buyers should have consumer-like control of their experience at every stage of their journey. Brands need to anticipate buyer needs and then deliver easy, personalized experiences to build trust and enduring relationships,” said Matt Tippets, SVP of Product at Drift. “AI makes this possible at scale and when done right, can make buyer journeys feel more human. Today’s announcements were informed by the voice of our customers and influenced by leading market trends. We are introducing entirely new ways to create engaging customer experiences, one conversation at a time.”
According to the 2023 State of AI in Marketing Report, 64% of marketers say AI is either very or critically important to their success in the next 12 months yet more than half (54%) of marketers report they are still learning AI and how to unlock its potential. As an early innovator in AI for marketing, Drift has a proven track record of helping brands deliver the right experience at every touchpoint of the buyer journey and is uniquely positioned to help lead the market through this next frontier.
“Drift is disrupting the category they created and now, they’re helping transform the future of marketing with artificial intelligence,” said Matt Mullin, Sr. Director of Global Marketing Operations and Campaign Strategy at Tenable. “Drift has been really efficient in helping us grow pipeline since day one, and is now helping us future-proof our business with the new products and updates they’re delivering.”
“We’ve seen positive impact across all stages of the buyer’s journey from Drift. A big part of that success is owed to meaningful personalization, especially in today’s competitive marketplace,” said Steve Measelle, VP of Marketing Global Performance and Strategy at SAP Concur. “We’ve improved website conversion and sourced incremental leads and opportunities. We’ve accelerated the sales process, in some cases, to a near B2C pace. Drift has achieved most-loved status across our entire martech stack.”
When Drift was founded and created the category of Conversational Marketing in 2015, only a small percentage of the journey could be personalized and chatbots were a best-in-class solution to reduce friction in the B2B buying process. As Drift continues to expand its footprint with proprietary AI, generative AI, deep integrations and enhanced conversational data, the company will continue its progress toward curating the entire customer experience. Today’s announcements are a significant milestone in delivering on this product vision.