Databricks Ventures Funds Snowplow


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Snowplow, the global leader in AI-ready customer behavioral data, today announced an investment from Databricks Ventures. The investment will further extend the partnership between the companies to empower organizations to deliver Next-Gen Customer Experiences.

Building upon the successful partnership established between Snowplow and Databricks, the funding will drive joint go-to-market initiatives. These include both further technical integrations and joint solutions to streamline the delivery of AI, fueled by Snowplow’s first-party customer data. Later this month at Databricks Data AI Summit 2023, Snowplow’s Chief Product Officer Yali Sassoon will officially unveil the latest joint solution called Next Best Action Personalization, which enables Databricks customers to take advantage of several benefits in the Lakehouse Platform, including:

  • Real-time personalized product recommendations;
  • Prediction of customer churn;
  • Personalized customer experiences across multiple touchpoints.

Also Read: Marketing Technology Optimization: Insights for 2023

In addition to developing joint strategic solutions, Snowplow is excited to join Databricks Partner Connect later this summer, making it easier for Databricks customers to take advantage of Snowplow’s fully compliant AI-ready behavioral data and real-time event streaming. All of which can be accessed directly from the Databricks platform.

“We’re excited to be investing in Snowplow as we deepen our partnership. Collecting, analyzing, and acting on proprietary data is critical for companies to achieve a competitive edge, and the Snowplow platform has been at the forefront of enabling organizations to capitalize on behavioral data,” said Andrew Ferguson, VP, Corporate Development & Ventures at Databricks. “We look forward to featuring Snowplow in Partner Connect later this year, making it even easier for customers to discover and access their offering.”

“Since establishing our partnership with Databricks, our shared customers have been effective in elevating their first-party customer data to differentiate their AI and Personalization strategies,” said Alex Dean, CEO and Co-founder of Snowplow. “This investment represents our shared commitment to support more organizations to develop composable Customer Data Platform (CDP) use cases on the Lakehouse platform.”

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


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