Copresence Sets New Industry Standard for Cost-Effective Avatar Solutions


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COPRESENCE AG, a pioneer in digital avatar technology, has today announced a significant breakthrough in the balance of quality, efficiency, and cost in the avatar generation process. The company’s innovation sets a new industry standard, offering unparalleled value in the rapidly evolving digital landscape.

The digital avatar market has traditionally been dominated by either high-end, resource-intensive solutions from major tech giants, or simplistic cartoon-style avatars. Whilst these high-end avatars may look impressive, their creation involves highly expensive camera setups that are not accessible to the average consumer. Furthermore, subjects may need to sit for hours at a time in order to get fully scanned. On the other hand, the more simplistic avatars lack the level of realism required to create a truly believable likeness.

Copresence’s technology bridges this gap by delivering photorealistic avatars that rival the quality of top industry players at a fraction of the time and cost, offering those working in the gaming, XR/metaverse and video conferencing industries a straightforward solution for creating accurate 3D likenesses and facial digital twins.

“Our innovative technology marks a paradigm shift in digital avatar generation,” said Radek Mackowiak, CEO of Copresence. “While tech giants have demonstrated highly detailed avatars (such as Meta’s Codec avatars), these involve the use of complex and expensive capture setups that are simply inaccessible for your everyday user. With copresence, we are able to achieve photorealistic avatars in a matter of minutes, all with just a smartphone.”

Also Read: Generative AI in Digital Advertising: Shaping the Future of Methodology and Impact

The key to copresence’s breakthrough lies in its advanced AI-driven platform, which allows for the rapid generation of high-quality digital avatars. As a result, the copresence platform is ideally suited to meet the needs of the gaming and virtual reality sectors, where the demand for realistic, yet affordable avatars is growing.

Mackowiak added, “We are committed to democratizing the digital avatar experience. Our solution empowers users and developers to create lifelike digital representations without the prohibitive costs or technical barriers traditionally associated with high-end avatar technology.”

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


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