Conga Named as a Leader by Independent Research Firm in CPQ Evaluation

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Conga, the global leader in Revenue Lifecycle Management, today announced that Forrester Research, a leading global research and advisory firm, has ranked Conga a Leader in The Forrester WaveTM: Configure, Price, Quote Solutions, Q2 2023, which evaluates the most significant configure, price, quote (CPQ) solution providers in the market. Conga was among 14 companies evaluated in Forrester’s independent analysis, which assessed providers based on their current offering, strategy, and market presence across 24 criteria.

Conga received the highest possible score in the market presence category, as well as in the following criteria: quote and document generation, revenue lifecycle management, revenue, and number of customers. Additional results from the evaluation also show that Conga received the highest possible scores in these criteria within the strategy category: vision, innovation, roadmap, and partner ecosystem. According to the report, “Conga is strong on revenue lifecycle management and drives a customer-first approach.”

In its vendor profile of the company, the Forrester report states, “Conga is a major player in the revenue lifecycle management space that includes CPQ and is committed to transforming and simplifying the complexities of the quote-to-revenue processes and turning them into a competitive advantage for its customers. Over the last few years, Conga focused on a customer-first approach companywide, made key roadmap investments, and focused on addressing key product and service issues – and it is paying off…Conga’s strategy is to power revenue at every state of the revenue lifecycle, providing easy integration and speed of change for businesses of all sizes.” 

Also Read: Marketing Technology Optimization: Insights for 2023

Conga CPQ provides a natively integrated user experience in Salesforce and integration with several other platforms including Microsoft, SAP, and Oracle. Conga provides customers with a unified data model across multiple applications such as CPQ, Contract Lifecycle Management (CLM), digital commerce, and document generation to avoid out of sync data risks. It also enables users to define a single set of rules for complex configuration and pricing across sales operations, partner portals, and self-service while avoiding the added stress of managing API connectivity across multiple channels.

Conga CPQ is the only product on the market known to process up to 10,000 lines in a single quote with sub-second response, with functionality that allows users to support bundled sales, recurring product sales, and usage-based sales. With Conga’s guided selling framework, users can generate quotes more accurately and efficiently by leveraging the solution’s recommendations for products, services, and bundles.

“Conga CPQ helps businesses unlock efficiency, accuracy, and enhanced selling behaviors to simplify the complexities of the revenue lifecycle and provide seamless customer experiences,” said Noel Goggin, CEO and Culture Leader at Conga. “We believe Conga’s position as a leader in Forrester’s evaluation provides a clear view of the business value of Conga CPQ and our dedication to creating innovative, industry-leading solutions that help customers gain a competitive edge and effectively drive revenue.”

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·

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