Birdy Grey Introduces New CMO


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Birdy Grey is excited to announce the appointment of Tanya Hersh as Chief Marketing Officer to its newly minted C-Suite, fresh off the heels of its announcement of Chief Operating Officer and Chief Technology Officer. Hersh brings two decades of marketing experience to the team with experience spanning both high growth startups and Fortune 500 companies.

With a passion for direct-to-consumer companies, Hersh has been building brands at startups for the past 10 years, notably as an early employee at The Honest Company, where she led a variety of marketing functions during its formative years including brand marketing, customer insights, and retention, with a focus on customer loyalty campaigns, content marketing, and affiliate marketing. Most recently, she built and led Marketing, Creative, and Customer Experience teams at Boosted Commerce where she supported and grew over 30 Amazon and DTC brands.

Grace Lee, Founder and CEO of Birdy Grey says, “We are delighted to have Tanya join Birdy Grey as our very first CMO. She’s an accomplished marketer with proven experience building and scaling brands, and amazing people leadership. She will play an essential role unlocking our next chapter of growth.”

Also Read: Envision, Plan, and Deliver Smarter Customer Experiences with AI

Hersh joins the team with a focus on acquisition, customer engagement, 360 marketing campaigns and brand-building. As Birdy Grey continues to scale, Hersh will play an integral role, leading the charge around all things marketing for the digitally native brand. She shares, “I’m thrilled to join Birdy Grey and build on the solid foundation the team has created. I see ample room for continued growth and brand reach, and I’m energized for Birdy’s future!”

Monica Ashauer, Co-Founder and President of Birdy Grey says, “Tanya is the perfect fit for Birdy Grey’s marketing team. Her deep expertise will supercharge a robust digital marketing engine to find even more efficient and creative ways to speak to our customers.”

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


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