BetterCloud Hires Erin Avery As Chief Marketing Officer To Accelerate Growth


Share post:

BetterCloud, the leading SaaS Management Platform provider, today announced the expansion of its leadership team with the appointment of software marketing veteran Erin Avery as Chief Marketing Officer. Avery brings more than 15 years of experience building leading brands in high growth technology sectors. In this role, she will be responsible for creating and executing an integrated go-to-market strategy and rapidly scaling global brand and category recognition for BetterCloud.

“Erin is a brand innovator and world-class strategic marketer with the kind of energy and proven track record that we need as we enter the next chapter of our business,” said David Politis, CEO, BetterCloud. “Her experience marketing solutions that meet the evolving priorities of the CIO and IT organization, as well as her expertise in brand and category building, will be of tremendous value as we continue to fuel our momentum. We are thrilled to have her on board as we drive towards fulfilling our growth plans for 2023 and beyond.”

Avery’s appointment comes on the heels of continued growth and momentum for BetterCloud. In 2022, the company announced a strategic growth investment from Vista Equity Partners, reinforcing BetterCloud’s position as a leading SaaS Management Platform.

Also Read: Top 3 Proven Practices to Prevent MarTech Plans from Failing

Throughout her career, Avery has led growth through transformation. Most recently, Avery was Vice President of Solutions and Product Marketing at Frontline Education where her leadership helped transform the company’s go-to-market strategy. Previously, she led marketing for the Americas at endpoint management and security leader Tanium. Prior, she served as Senior Vice President at customer insights solution provider Vision Critical (now Alida) and served multiple roles at BMC Software where she orchestrated competitive positioning into the category of AIOps.

“SaaS is the answer to the future of hybrid work, which presents unprecedented opportunities, but also creates pressure for IT organizations,” said Avery. “BetterCloud’s vision, category leadership and unique approach to Zero-Touch SaaS operations is fundamentally changing the way organizations empower their workforces. I am extremely excited to work with this talented team as we unlock efficiency, security and agility for our customers and build value through growth.”

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


Please enter your comment!
Please enter your name here


Related articles

Customer Behavior Prediction: How AI Marketing Tools Change the Game

What factors drive customers to make a purchase? Why do some stick with the brand and others move...

Vende Digital and Jasper Join Hands to Advance B2B Marketing with AI

Vende Digital, a B2B digital marketing agency, announced a strategic partnership with Jasper, an AI copilot for marketing teams....

Publicis Sapient Announces Launch Of Ps Hummingbird, A New Joint Venture With Tquila, Expanding Its Generative Ai And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila...

ClickSlice Launches New Digital PR Services

ClickSlice offers complete services ranging from content creation to link-building strategy. The services will provide results. With this,...