Attain Collaborates With Magnite To Introduce Real-time Sales Measurement For Video Advertising

Date:

Share post:

Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, today announced a partnership with Magnite, the world’s largest independent sell-side advertising company. Magnite will provide video buyers with measurement capabilities based on Attain’s real-time commerce data.

The capabilities are initially launching to clients leveraging Magnite’s ClearLine offering, a self-service solution that provides buyers direct access to premium video inventory. The partnership will expand beyond Magnite’s ClearLine clients in the near future. Attain is the largest permissioned purchase panel in the U.S. tracking over $500 million of purchase data every day.

Video has historically been considered a brand awareness medium given the challenges of connecting ad spend to performance metrics, including sales. Through this partnership, advertisers will be able to correlate their online video (OLV) and connected TV (CTV) ad spend through Magnite to performance metrics using Attain’s data platform. As ad buyers encounter increased pressure to illustrate value, this collaboration provides the assurance brands need to drive more spend to OLV and CTV, thus empowering advertisers to capitalize on consumer attention.

“We joined Attain and Magnite as a launch partner because we believe this combined offering will revolutionize how we measure campaign performance and enhance our ability to prove value to brands,” said Sam Bloom, CEO of Dallas-based marketing and media agency Camelot Strategic Marketing & Media. “With Attain and Magnite’s expertise, we are confident in our ability to prove video’s capacity and opportunity as a performance medium, which will yield significant benefits to our clients’ businesses as well as our own.”

Together, Attain and Magnite are optimizing results for buy-side and sell-side stakeholders. Attain’s consumer purchase panel is balanced to the U.S. census, consumption and behavior patterns, enabling a real-time, holistic view of consumer spending across all verticals and merchants.

This data is utilized to quantify the business impact of programmatic media investments for marketers with real-time measurement of conversion rate, return on ad spend (ROAS), and incremental sales lift. Built on Magnite’s technologies in deal-driven video, ClearLine significantly increases spend going towards working media and helps publishers generate more revenue and develop new sources of unique demand.

Also Read: Responsive B2B Marketing Strategies with QR Codes

“By joining forces, Attain and Magnite are at the forefront of advancing measurement capabilities for video,” said Magnite’s SVP of Partnerships, Kristen Williams. “Combining the engaging, impactful experience of video with data-driven measurement backed by real-time permissioned purchase data introduces powerful opportunities for advertisers to optimize their campaigns and track ROAS. This partnership reflects our commitment to innovation, enabling more informed advertising strategies and ultimately delivering superior results for brands and publishers.”

“Attain is a mission-driven data business, focused on building services that provide unique and differentiated value to our partners,” said Attain CEO, Brian Mandelbaum. “With our real-time measurement capabilities and ClearLine’s best-in-class route to premium video inventory, advertisers will be able to better understand the impact of their campaigns with close proximity to supply ultimately helping them refine their approach to maximize results and drive business growth.”

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·

LEAVE A REPLY

Please enter your comment!
Please enter your name here

spot_img

Related articles

Customer Behavior Prediction: How AI Marketing Tools Change the Game

What factors drive customers to make a purchase? Why do some stick with the brand and others move...

Vende Digital and Jasper Join Hands to Advance B2B Marketing with AI

Vende Digital, a B2B digital marketing agency, announced a strategic partnership with Jasper, an AI copilot for marketing teams....

Publicis Sapient Announces Launch Of Ps Hummingbird, A New Joint Venture With Tquila, Expanding Its Generative Ai And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila...

ClickSlice Launches New Digital PR Services

ClickSlice offers complete services ranging from content creation to link-building strategy. The services will provide results. With this,...