Airbridge Enters Google’s App Attribution Partner Program


Share post:

Airbridge, a unified measurement tool for mobile marketing, today announced it has been officially recognized by Google as an App Attribution Partner. The two companies will work together to deliver reliable and accurate performance insights to marketing professionals worldwide who rely on Airbridge to manage complex advertising campaigns.

Google’s App Attribution Partner program is designed to help app marketers make more informed marketing decisions when working with Google Ads. With the company’s integration with Google, Airbridge customers will benefit from easier and simpler campaign set-up, richer performance data and thorough reporting, and early access to new measurement features from Google. The streamlined process can also help reduce potential data discrepancies arising due to different conversion reporting settings between platforms.

Also Read: Customer Experience (CX) Strategy: Signifying Common Pitfalls & How to End Them

“We’re pleased to expand our relationship with Google and cooperate for the success of our mutual customers,” said Roi Nam, CEO and co-founder of Airbridge. “The App Attribution Partner badge speaks to our commitment to providing best-in-class mobile attribution insights and a fuller understanding of the user journey to our customers, so that they can continue to measure and optimize while preserving user privacy in the ever-changing marketing landscape.”

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


Please enter your comment!
Please enter your name here


Related articles

Sinequa Announces Jean Ferré as Co-Chief Executive Officer of the organization

Enterprise Search leader Sinequa today announced that Jean Ferré has succeeded Ulf Zetterberg as Co-Chief Executive Officer of the organization....

ZoomInfo Attains AWS Advertising and Marketing Technology Competency

ZoomInfo, the go-to-market platform to find, acquire, and grow customers, has achieved the Amazon Web Services (AWS) Advertising...

BMC Announces the BMC Helix Service Management solution

BMC, a global leader in software solutions for the Autonomous Digital Enterprise, and the first vendor to embed GPT across its...

mParticle Attains AWS Advertising and Marketing Technology Competency

mParticle, an AI-powered, real-time Customer Data Platform, announced today that it has achieved the Amazon Web Services (AWS)...