AdPlayer.Pro, a global provider of outstream video advertising solutions has officially released the new outstream video ad format variation – Flexible Sticky.
According to the official announcement, the newly-introduced Flexible Sticky video ad unit implies the player launches as Sticky, but runs in the Sticky mode only during the advertisement display, then switches off upon its completion (i.e. during the display of video content). This enables maximizing ad viewability without distracting website readers with long-form video content stream in the continuously visible mode.
As Anton Liaskovskyi, CEO of AdPlayer.Pro explained, Flexible Sticky ads demonstrate comparatively greater audience engagement with video ads, as well as higher completion rates, compared to the more conventional InView ad units, for instance.
“Non-surprisingly, Flexible Sticky has shown exceptional results in the alpha- and beta-testing rounds. In addition, we’ve already got some positive feedback from partners, who have achieved maximum campaign effectiveness by mixing the use of this outstream ad format variation with Reverse Sticky and the so-to-speak “classic Sticky” ads,” he claimed.
The AdPlayer.Pro team is planning to showcase the newly-released outstream format portfolio during the upcoming OMR Festival in Hamburg, on May 9 & 10, 2023.
“The AdPlayer.Pro Sticky video ads are generating a lot of buzz both among our existing, and potential partners, hence our biz devs are looking forward to demonstrating their performance specs and key benefits during the scheduled product demos at the upcoming OMR expo & conference,” Mr. Liaskovskyi added.