ADIMPACT AND INSCAPE Announce Data Collaboration To Unlock Local Media’s Full Value


Share post:

Today, AdImpact, the leading ad intelligence Software-as-a-Service company, announced a multi-year agreement with Inscape. The agreement will combine AdImpact’s unique advertising intelligence capabilities and proprietary ad catalog with Inscape’s industry leading ACR data and nationally representative panel (NRP), empowering AdImpact to provide a comprehensive ad intelligence solution across CTV, cable and broadcast media.

As media companies, agencies, DSPs and SSPs face enormous challenges in the local media space, this agreement will help enable AdImpact to answer the complex questions surrounding incremental reach, post campaign analysis, media planning and local ad detection.

“Understanding full funnel ad performance is a critical input to agencies and brands. As the television landscape becomes more fragmented and personalized, local measurement and insights are paramount for the advertising industry,” said Ken Norcross, Vice President, Data Licensing and Strategy, Inscape. “We are pleased to work with AdImpact through a unique partnership that delivers a broad view of advertising detection, and viewership intelligence to marketers.”

Also Read: Responsive B2B Marketing Strategies with QR Codes

“Our partnership with Inscape represents a significant step forward for the advancement of local measurement and comprehensive local ad detection across broadcast, cable and streaming,” said Kyle Roberts, CEO of AdImpact. “AdImpact is proud of this multi-year partnership, and we’ve been focused on turning this agreement into products for our customers available via Snowflake Data Share, API’s, and our proprietary SaaS platform.”

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


Please enter your comment!
Please enter your name here


Related articles

Jasper Releases Partnership Program for Marketing Agencies in the Era of AI

Jasper, an end-to-end AI copilot for better marketing outcomes, is introducing the launch of its Solutions Partner Program....

Effectual Achieves AWS Advertising and Marketing Technology Competency

Effectual has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital...

Stensul Increases $34.5 Million in Series C Funding to Accelerate its Marketing Creation Platform Growth

Stensul announced it had funded $34.5 million in Series C funding to expand the Marketing Creation Platform with...

Markets EQ Integrates Voice Tones with Language in Generative AI Platform for Corporate Communications

Markets EQ introduced AI tonal recognition technology to improve corporate communications. The advanced tonal recognition analysis is available...