Acoustic Announces Global Acoustic Connect℠ Momentum, Increased Talent Investments as Demand for Real-Time Customer Engagement Rises


Share post:

Acoustic, a global marketing and customer engagement provider for B2C brands, today announced significant company momentum driven by its pioneering solution, Acoustic Connect℠, and increased investment in global talent. As marketers grapple with accessing consumer data and leveraging it to develop meaningful customer experiences, they require streamlined solutions that prioritize consumer privacy while enabling personalized customer journey orchestration. Following the launch of Acoustic Connect in May 2023, brands across various industries and geographies are deploying the solution to enhance customer engagement and future-proof their marketing strategies amid the dynamic privacy landscape. To better support customers and continue to propel the company’s growth, Acoustic expects to increase its global headcount across its Customer Experience, Engineering, and Sales organizations. 

With worldwide spending on marketing technology expected to exceed $215 billion by 2027, there is strong global demand for solutions that effectively engage consumers and improve marketing performance. Leading organizations across the globe validate Acoustic’s vision for one-to-one customer engagement by deploying Acoustic Connect, including: 

  • North American brands like, Foxwoods Resort Casino, GFA World, MarketingProfs, National Golf Foundation, Politicoin, and Primitives By Kathy
  • Latin American brands including Bancolombia and Entel Peru
  • European brands like Ocaso
  • Australian brands such as The Australian Property Institute, Global Shop Direct, and Shaype

Also read: Balancing Data and Privacy with MarTech

To better support customers in these markets, Acoustic projects double-digit headcount growth by the end of its fiscal year in June. Key growth areas include the Customer Experience organization to increasingly strengthen client relationships with in-house expertise, Engineering to accelerate product innovation and capacity, and Sales to continue the company’s expansion in key regions across the globe.  

Further strengthening its workforce, Acoustic welcomes new members to its senior leadership team. To support growing demand in Europe, Lou Vandenbergh has been promoted to Senior Vice President & General Manager of EMEA. In this role, Vandenbergh will relocate to Acoustic’s London office to facilitate growth and hiring in-region. To help Acoustic’s customers maximize their investments and the performance of their campaigns, Acoustic is also expanding its Services team with two senior leaders: Walt Mykins joins Acoustic as Senior Vice President of Client Services and Steve Curran joins as Vice President of Professional Services. Together, the three seasoned leaders bring over 70 years of combined experience and are set to sharpen customer centricity and service excellence.

Check Out The New TalkMartech Podcast.

TalkMartech Bureau
TalkMartech Bureau
TalkMarTech keeps marketing leaders updated with the newest technology innovations, disruptive tech initiatives, and the most relevant MarTech-stack updates and conversations across the globe.   ·.   ·


Please enter your comment!
Please enter your name here


Related articles

Lumar Launches New Site Speed Metrics to Enhance Website Performance and User Experience

Lumar, a SaaS provider, has launched new site speed metrics for its website intelligence platform. It will help...

Prove Identity Solutions Now Available in AWS Marketplace

Prove Identity, a digital identity solutions provider has made its digital customer experience, identity verification, and identity authentication...

Semasio Launches ContextualPLUS for Revolutionary Contextual Targeting in Advertising

Semasio has launched ContextualPLUS, a product that generates precise contextual targeting segments from a minimal dataset of 300...

Navigating the AI Content Landscape: Challenges, Policies, and Opportunities The podcast between Kanika Goswami, Managing Editor, OnDot Media and Andrew Kirkcaldy, CEO By Gamers For Gamers, explores...